Earlier this year, Tractor Outdoor launched its SME advertising fund, with the intention of supporting businesses that were hardest hit by the pandemic. Through the fund, Tractor aimed to provide qualifying small and medium-size enterprises with free advertising via its extensive media networks, in an effort to help them survive the country’s challenging lockdown period.
OOH is a dynamic and accessible medium that is open to everyone – not only big corporates. During this time, it is more important than ever for companies to prioritise investing in their brands, in order to remain top of consumers’ minds.